The sub-title for this blog is, “Make It Better!”. Year-in and year-out, the one thing you can count on at Natural Products Expo West is a certain degree of flash and showmanship. Many of the exhibits are quite extravagant. You’ll find everything from comic book characters to marching bands all vying for your attention. But, oftentimes, some of the better products aren’t represented in this category. Instead of following the latest trends, they simply build upon traditional wisdom and aim to improve upon it in one way or another.

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If you ever plan to attend Natural Products Expo West, make sure to go on an empty stomach. There are literally hundreds upon hundreds of exhibitors there who want to feed you for free! These distributors, manufacturers and retailers are downright eager to share their newest functional foods, meals-to-go, probiotic beverages, snacks and much, much more. For some, this may sound like a dream come true – lots of (mostly) delicious treats and giveaways with a healthy twist! But, the reality is that you have to carefully pace yourself if you have any hope of getting the most out of Expo West.

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