This past weekend, over 60,000 members of the natural product community converged at the Anaheim Convention Center in Orange County, California. Among them were manufacturers, product spokespeople and retailers. In all, over 2,000 companies exhibited products and services on a show floor that spanned an impressive one million square feet. This all bodes well for an industry that reported 8% growth in 2010, which equates to a total of $127 billion in sales in the U.S. alone. As in years gone by, I took part in the proceedings as an information gathering observer.

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Human nature dictates that we often want what we don’t have. Bald men wish for a full head of hair. Busy executives imagine what it would be like to have more time to spend with their families. Older folks lament aspects of their youth and children dream of the freedoms afforded to their elders. The grass always seems greener under circumstances that are likely to remain just a fantasy. Read more »